Absolutely right, the basestock isn't the whole story, there is the additive package as well. We've had a lot of oils tested and the ones we stock have not revealed anything off putting like high sulphur levels, low detergency etc. We get offered so many oils to sell that we can pick out the ones that give the good results, along with not being overly expensive. In many of the tests we've had done, part of the analysis will say things like 'very similar to Fuchs Pro S/Motul 300V etc'. That's a useful thing as chemically at least it will be very similar to the top products. We had a new one tested about 6 months ago and the results said it was good and on a par with the Pro S, but it was about £70 for 5L, so we couldn't justify selling it, we'd have no reason to recommend it over the well proven top end oils that are around £50.
I would use one of the ester based 10w-60s as a top end choice for your car. Millers, Gulf and Castrol Edge (the one for M-Series, not the Edge Sport) are the best ones and with the offer on Gulf, that would be my pick of them.
http://www.opieoils.co.uk/c-662-10w-60.aspx
The Mobil and Castrol Edge Sport are both good synthetics, but they aren't ester based like the others.
Cheers
Tim