LotusX180R

I still have it and can send it anywhere you want, with the display sheet from the museum that lists the locations where it has been.

THe car at the bottom of the last ad (which is the LOG 36 event poster) is an Evora 410. I totally agree with your assessment of modern ads. THey are sometimes fun and visually beautiful, but don't have the depth of those presented in the book. The ads in the book are unique. They present a visual image with impact, have a tag line that draws you into them and ad copy that is both humorous and descriptive. That is why I think Lotus collectors treasure them so much. The ad copy of the originals was written by a man by the name of Jim Bottomly (we could not track him down for the book). IOM he was brilliant in his ad concepts and copywriting. Since he wasn't around to write the copy for the LOG poster I took over for him and specifically tried to replicate his tenor and style - I hope I did and would be interested in others opinions - but only if it is complimentary! :-) As we created the LOG poster I tried to make it as if it was an ad for today. Jon Dahlstrom gave some insight into the process of creating the ads. He said that Bottomly first wrote the copy and then Jon came up with the images based on the content. My favorites are Jons favorites as well. The Racing Sets ads and the ones with girls in them. Once again Snoopy, thanks for your support. Please refer others to the book. It is not going to generate much profit for anyone, but it is a labor of love (for Lotus and the ads) and now they have been immortalized in a book (even if it is low volume).

I am glad you liked it Snoopy. WHen I contacted JOn Dahlstrom a few years ago about doing the event poster for LOG 36 (last entry in the book - I hope it compares favorably to the originals) the idea of collating the entire collection of ads in a book popped into my head. After all there are people out there who collect them. From there, convincing WIlliam Taylor to produce and publish was fairly easy. Thanks for the positive feedback.

Glad you guys like the concept. It was rolling around in my head for a few year, but when I enlisted Jon to do the artwork for the LOG 36 event poster that replicates the format and tenor of the original ads it was the impetus to put it all together. It is a bit of a boutique project, but I think it is of value in the world of documentation and collection of Lotus advertisment history. And it is nice to look at. Spread the word!

And here is a review: BOOK REVIEW Dahlstrom: The Lotus Adverts I have a confession to make. I’m a big Jon Dahlstrom fan and I have three of his ads hanging framed in my Lotus garage for years. There, I said it, I’m biased. He’s a fantastic artist, gifted in the art of simplicity that is captivating and tells a story. His drawings and the headline were enough to capture you. Who needed the copy (although truth be told it was well written). When Kyle Kaulback told me he was thinking about creating a book in collaboration with Jon and William Taylor chronicling Jon’s Lotus advertising career I thought, it’s about time and what a fabulous idea. Can’t wait to see how it turns out. Seems the caldrons brew of Dahlstrom the talented artist, Kaulback the Lotus collector and Taylor the gifted book designer and publisher was a perfect match. Even better, the perfect storm of bringing a historical perspective of very creative artist with recognition of the period and the magazine (Road and Track) along with Jon’s memorable comments on each piece is a once in a lifetime perspective. Totaling captivating. I was lucky enough to receive a proof of the book before it went to press. I read it twice. Then the next morning I read it again. Funny, I was smiling the entire time. Pure joy. Such a great concept. If Colin where alive today, he would approve. Simplify and be creative. The book is exceptionally laid out. It takes you through the years between 1963 and 1965 when Jon created the illustrations for each of the Bob Challman ads for his Lotus dealership in Manhattan Beach, CA. They were all printed in issues of Road & Track Magazine which today have become collectors’ items. The beauty of this book is each ad is accompanied by the cover of the specific issue of Road and Track it appeared in with a quote from Jon on his thoughts about the ad. Masterful. The three ads in my Lotus garage? “It Doesn’t Hypnotize Girls”, “Enter The Day Of the Frog” and “Watch Out for The Girls”. This is a must own for any Lotus owner or any sport car enthusiast who appreciates well executed automotive advertising. I pre-ordered three copies of Dahlstrom’s book. Glen Schostak Certified Lotus Owner

Dahlstrom: The Lotus Adverts A Coterie Press Book Concept and Text: Kyle Kaulback Illustrations: Jon Dahlstrom From 1963 through 1965 Bob Challman’s Ecurie Shirlee concern ran a series of advertisements in Road and Track featuring illustrations by Jon Dahlstrom and ad copy by Jim Bottomly. The advertisements have become an iconic part of Lotus’ advertising history and are prized pieces of Lotus ephemera. Coterie Press, coincident with Jon Dahlstrom’s appearance at Lotus Limited’s 36th Annual Lotus Owners Gathering (LOG36), will release a Limited First Edition of Dahlstrom: The Lotus Adverts – a compilation of the 18 different images and 30 unique ads with annotations by the artist and covers of the Road and Track issues in which the ads appeared. A special bonus within the book will be a reproduction of the LOG36 event poster featuring new artwork by Jon commissioned for the event. The Limited First Edition, signed by the artist, author and publisher will only be available at LOG36 in Princeton NJ. Orders can me made through Coterie Press, publisher of LOTUS the Marque http://www.coteriepress.com/site/COTE/Templates/Product.aspx?pageid=11225&cc=GB&forumboardid=193&forumtopicid=196

From my Lotus COncept Cars and One-offs Blog on LotusPALS Bertone Emotion 1991 Bertone's studio did a non running concept on the Esprit chassis in 1991 called the Bertone Emotion. At the time there were rumors that the concept was originally a proposal for the Bugatti EB110 which was declined and then converted to a Lotus concept in the hopes that Lotus would use it as the next Esprit. The concept featured a speed dependent "variable attitude" aerofoil and flush glass all around the greenhouse. The Lotus 2.2 liter chargecooled engine was the proposed powerplant. The concept was shown at the Detroit International Auto Show.

LEfty has passport in hand and is ready for another trip. WHere to next?

So I bought a Lotus Omega and need to get the AC running. The system is charged but still doesn't blow cold. I think the problem is the compressor. As far as I can tell the compressor is a standard GM Europe unit not specific to the Lotus version and originally fit to the Omega A , but not the subsequent Omega B platforms. The newer models are fairly easy to find on internet sales sites, but older units are proving harder to source. The Unit has a GM logo on it but is branded Harrison and has model number 1135046 Any assistance in finding a source for replacement would be appreciated.

First. S2.2 cars are very rare so you have yourself an excellent candidate for restoration, and my personal preference is for originality (FWIW) I have not done an Esprit so I can't guide you on how to proceed with disassembly, but make sure you photodocument and label everything as you disassemble so when it is time to put it back together you have some kind of reference. The manuals you seek are readily available, I do not have a site immediately on hand to refer you to, but it shouldn't be too hard to find using Google and there are a lot of Esprit people here who probably can be more specific.

Interesting. I wonder if that number includes the Europa S which was based on that platform as well. The 50,000th Lotus car made was an S2 M100 Elan in 1995 (http://www.lotuscars.com/lotus-world/1990s-heritage - go halfway down page). With 40k Elise/Exige having been made, a thousand or so Esprits since 1995, and 2500 or so Evora to date I wonder when the 100,00th car from Lotus will arrive?

The museum is making a run of 100 22x28 posters of the event poster - $8.99 plus shipping - or buy it at the retail store in the museum. http://aacamuseumretail.org/Lotus-The-Art-of-Lightness-Poster-p822.html

I clicked on the thread hoping to learn more about the original Lotus Lada and was disappointed that the thread was about a replica. The trend towards the whereabouts of the original sparked more interest for me and even made me do some searching on my own about the original so while the original posted may be pissed (and understandably so since many of my threads on forums have been changed to completely different subjects as well) I am happy to continue with a thread on the original Lotus Lada. So where is it really?

I always figured the way to go for Lotus as it pertains to engines is to use one that they already did consulting work on. It was smart to use the GM Ecotec in the Europa S, though it didn't seem that Lotus promoted he fact that they did the engine. Don't know if the current Toyota V6 is a product of their consulting work, but it would make perfect sense if it was, and promoting as such would go some way to improving Lotus' image (if it was true).