For me the Evora and Emira actually represent two different audiences.
The Evora has never been a mass market car, if howmanyleft is accurate, only 500 or so sold in total in the UK. It is an analogue car, few drivers aids, all of which can be turned off and minimalist approach to the interior and non essential equipment.
The Emira is more a mass market machine, it is a more direct competitor to the Porsches of this world, because it has the options and interior that that market seems to demand. That world demands shiny toys and displays which show you lots of fundamentally useless information and a car that mollycoddles you. This is the larger market but more competitive market.
Give me the analogue car, something where I am the driver, and I decide where the edge is for myself, if I get it wrong it's my fault. I didn't buy my Evora for the interior, although I like the interior. I bought it for how it sounds, drives, goes around corners and puts a huge grin on my face.
If the Emira opens up a new buying audience I think it will be good for everyone. if it sells in the volumes they are hoping it just makes my Lotus look rarer and more exotic. 🙂
Tris...