London - 2012

[Mark Blanchard]

Wolff Olins the Designer, who's responsible for this crap said:

"Its shape will be a constant. Its style will give flexibility, inspiration and energy across every application. It is a powerful brand taking its place in a brand savvy world. This includes a palette of colours, lines and shapes that create energy, inspiration and interest - and ensure our brand always stays fresh."

What a load of bollocks!

You can read more here: 2012 Logo

[Killboy]

Most of the other hosts incorporate something in the logo that relates to the country (flag colours etc...).

I guess we had to have a 'neutral' one to avoid offending anyone.

[markt]

Oh I'm so embarressed...

I do this shit for a living and I'm ashamed to be associated with the likes of Wolff Olins (who ever the hell he is...) and the marketing drivel to substantiate what was produced... You do have to admire the fact that someone scored 400K though!!! - Well Done Boys - I'm off to go kill myself...

[sandwer]

I'm not sure it will change anything after the road-charging debacle, but here - http://www.gopetition.co.uk/sign.php?petid=12539

40,000 people at the time of writing. And apparently the video has been withdrawn as it may cause trigger a fit in epilepsy sufferers. You couldn't make it up really....

I think the london underground logo is the best. Makes sense, classic iconography - whats not to like?

Kimbers, you owe me a new keyboard. Mine now has a 'sprayed black coffee' finish

Rich

[Mark Blanchard]

Here's another:

[Dan]

Well spotted, James - that sums it up for me. It's by London, for London, and paid for by the whole of the UK. No offence intended to any London dwellers here, but my point is: will the country see any benefits outside of the M25?

The current guesstimate as to cost for the London Olympics is

[esprit22]

Here's another:

Thats the funniest thing I've seen in ages! Cheers Mark..

[tonyp]

One concurs.

I did quite like the flashing diver thing but thats been taken away apparently.