Lotus Emeya Pricing

[Bibs]

https://www.thelotusforums.com/latest-news/lotus-cars-news/lotus-reveals-pricing-for-emeya-the-new-benchmark-in-hyper-gt-performance-and-usability/

Emeya is offered in six colours including two new finishes that are now available as exterior options across the entire Lotus electric vehicle range – Boreal Grey and Fireglow Orange. The additional colours include Solar Yellow, Akoya White, Stellar Black and Kaimu Grey.  

Emeya is competitively priced in the luxury GT segment, and will be available in three variants:  

• Emeya, the entry point for the range, starting at £94,950 (€106,400).  
• Emeya S, a well-equipped Hyper-GT model, beginning from £107,450 (€126,950).  
• Emeya R, the flagship, which starts at £129,950 (€150,990).  

Emeya was launched in China on 18 January and will be arriving with UK and European customers in Q3 2024. Further information on market availability will be released nearer the time.

[jonwat]

Autocar

Edited March 7 by jonwat

[C8RKH]

Absolutely ridiculous pricing.

For £100k+ you'd be a nutter in the current EV market with 2nd hand prices crashing and looking like recovering any time soon.

For some, it will be an essential the have the latest Lotus, but I'd rather put that £70k into a late model Bentley Mulsanne and buy a cracking Elise to go in the boot.

Time will tell, but I think Lotus have lost the plot with this very high end EV market positioning.

[NedaSay]

I understand you point but to me they are just positioning themselves in the same bracket as the Porsche EV offering. The question is whether or not EVs' used car market will one day find its footing.

Edited March 7 by Bibs

[C8RKH]

I get that but they do not have the brand cachet, dealer network, approach, following or "pull" to compete in that space. In my humble opinion of course.

Edited March 7 by Bibs

[NedaSay]

I think you are right on the dealer network and the direct to customer approach, this one is always tricky and it appears they haven't scaled their customer care plateform accordingly. But when it comes to cachet, I do think they have it and as it is EVs we are talking about, the following does not matter as much. China and the US will gulp most of these cars and if Porsche as cult status and the Germans still do well there's room for new entrants in the EV segments.

However, in order to make a mark, the cars will have to deliver on absolutely every aspects : design, they do ; ergonomics and ease of use, they do or do they? ; range (that is a big one and I don't think Eletre is delivering on that one. I think despite Volvo and Geely's experience on Zeeker and Polestar something did go amiss. There's still time for course correction though .

 

Any way time will tell, and also the one thing that cannot be argued is the following, Lotus and Geely did promise cars in a given timeline, it was slow in the beginning, but Emira got out and the Lotus Tech  cars are coming out pretty close to on schedule, the next one is due in two years so a bit of a wait but they are not vaporware and that is a first in a long time.

Edited March 7 by Bibs

[C8RKH]

Yup. It's all conjecture of course until results are in, in time.

[Bibs]

Fully loaded! 

[TdM]

So, being in the position of looking at 'buying' a commuting car, I'm going to be using our company salary sacrifice scheme to 'buy' an electric car. Why? Well, it's cheap.

The cost of the salary sacrifice scheme is around the same as buying and running a second hand car (if you include the savings on fuel that electric brings) and I get a new car that does what it needs to do to run back and forth to work. I would *definitely* not buy an electric car outright at the moment. Not a chance.

I think this is probably the average tale of an electric car 'buyer' at the moment. Therefore the price actually doesn't matter much. The monthly costs on cars is pretty random and some cars with high RRP are actually pretty cheap monthly on salary sacrifice opposed to some of the supposed cheaper cars. I suspect this has to do with residuals. I therefore believe that the success or otherwise of any electric car is going to be based on how much they are in similar schemes. The headline value is of little interest to me.

[NedaSay]

10 hours ago, Bibs said:

Fully loaded! 

So yup it is very much on par with a Taycan, which turbo S version starts at 161k, so actually the Emeya R may undercut the Taycan on value which is the play made by Lotus management right now