Emira UK Roadshow

[LotusLeftLotusRight]

Yes, don’t forget Solaris yellow, as per the Evija. Apparently it’s too tricky / expensive for Emira production numbers.

[Beady]

Went to Silverstone last night, great evening with all the main factory people there to talk to. 
I wanted to wait until one of the later dates in case more info became available or possibly another full size car in another colour.

The the new paint sample “car models” were much more helpful than the discs.

I had narrowed colours down to red or green and I am now back to green as first choice- yes it’s too dark but in bright light the green does come out.

on  second viewing (after Goodwood), I was less blown away than first time and I am still not 100% sold on the FE.

there was a new shape Aston in the car park and I did look longingly at that! 

I will be confirming the 2nd deposit this week,in green but unlikely to commit fully until I see a full/ real car in my colour choice and possibly driven both the v6 and i4 for comparison. Happy to drop down the queue to wait for this.

 

 

[simonb]

yesterday in the day at Silverstone for me

thought they did a great job, first time I had seen the Emira

Settled on i4 LE green / red interior, black wheels, definitely goodyears, and probably sport suspension

[James Baly]

Are the bigger leather samples now on the tour (as seen at Hethel)

[simonb]

they are, and the jelly mould paint samples

[Mctaff]

9 hours ago, simonb said:

yesterday in the day at Silverstone for me

thought they did a great job, first time I had seen the Emira

Settled on i4 LE green / red interior, black wheels, definitely goodyears, and probably sport suspension

Nice! I was thinking green / red myself but the red was a bit of a shocker, so decided alcantara instead… unless I see a full red interior first and change my mind!

 

 

[DJW]

On 01/11/2021 at 13:12, bosshog said:

The non yellow still comes up good mind if you look after it. Here are a couple of high res photos of my old 410 in the sun. If you download to your computer and look it should give you a very good idea of what will be like. https://home.glasscubes.com/share/s/fig0ukftjrc0undabnu58coafq

 

Love the photos. Any chance you can share more photos from other angles on the car, as best chance for us to imagine how it will look on the Emira ?

[Bibs]

https://media.lotuscars.com/en/blog/globetrotting-with-the-lotus-emira.html

Lotus retailers across the world have been celebrating the arrival of the Emira sports car, staging exclusive VIP events for existing customers and many new ones. Examples of both the V6 First Edition and the four-cylinder car have been globetrotting since the world premiere back in July, and will continue to do so well into 2022.

In the UK, the thrilling new Lotus two-seater has been wowing the crowds in showrooms as far apart as Poole and Exeter on England’s south coast, and Glasgow, Scotland, in the north. The roadshow-style tour has been supported by members of the Lotus executive management, design and sales teams, with invited guests at every location treated to an in-depth presentation on the car’s styling and key features. They get the chance to chat and ask questions of the Lotus representatives, then slide behind the wheel to experience for themselves what an amazing car it is.

Reaction to the Emira has been overwhelmingly positive and, thanks to a large-screen version of the online digital configurator that’s travelling with it, the high level of customer deposits has continued. It’s been the same story at every retailer – in Surrey, Kent, Bristol, West Midlands, Dorset, Devon, Essex, West Yorkshire and Nottinghamshire.

Scott Walker, UK Sales Manager, Lotus, commented: “It’s been truly amazing with great attendance, and a very high level of genuine and positive interest in the Emira. We’ve had great questions from customers, and really engaging discussions about everything from engine choice to colour choice. Every event has been accompanied by plenty of local social media activity too, creating a real buzz with car fans in the area.”

He added: “Personally, the best thing has been showcasing how and why we do things differently at Lotus, providing customers with an understanding of the benefits of the engineering disciplines that go into every Lotus car and have been a cornerstone of the brand for more than 70 years.”

That hands-on and in-person approach to promoting Lotus’ core DNA – including beautiful design, advanced aerodynamics, best-in-class chassis and suspension tuning that’s truly ‘For The Drivers’ – has further fuelled customers’ desire for the Emira. Scott concluded: “The positivity from everyone who has seen it has been wonderful. Everyone has been blown away by the styling, the content and the very apparent useability. They are already in no doubt that it will perform as only a Lotus does.”

There was a recent VIP gathering at Hethel – the home of Lotus since 1966 – for Norfolk customers, and earlier this week the Emira was at Lotus Silverstone in Northamptonshire. This phase of the UK tour concludes in the coming days at two private event venues – Concord Hanger at Manchester Airport and Duke of London in the capital city.

Outside of the UK, the Emira was in the Middle East for several weeks touring Lotus retailers including those in Abu Dhabi, Dubai and Kuwait. It also played a starring role in the official opening of Lotus Bahrain, the first showroom in the world to feature the all-new Lotus retail identity.

Dan Balmer, Regional Director for Asia Pacific and the Middle East, Lotus, said it was wonderful to see the reaction from customers. “We’ve increased our order bank by 25% in the region with this tour. Emira means ‘princess’ in Arabic so the car is really helping us transform the Lotus business and brand in this region.”

Later this month the Emira starts a five-month trip around Europe, beginning just across the English Channel in Belgium and The Netherlands. Multiple stops at Lotus retailers in France, Italy and Switzerland fill the diary for the rest of 2021, and the new year begins with events in Germany, Austria, Denmark and Luxembourg,

The Emira is the all-new mid-engined sports car which perfectly embodies the ongoing transformation of Lotus from a UK sports car company to a global performance car brand. It features all the hallmarks that the automotive world has come to expect from a Lotus – striking design, thrilling dynamic performance delivering best-in-class ride and handling, outstanding aerodynamics and an unrivalled experience ‘For The Drivers’.

Building on the legacy of the Elise, Exige and Evora, the Emira represents a quantum leap forward for Lotus. Those instantly recognisable brand signatures and core values have been combined with a paradigm shift in levels of practicality, comfort, functionality and technology.

[LotusLeftLotusRight]

37 minutes ago, Bibs said:

https://media.lotuscars.com/en/blog/globetrotting-with-the-lotus-emira.html

Concord Hanger

Oh dear. Concorde Hangar….

[emstan]

7 hours ago, Bibs said:

Switzerland fill the diary for the rest of 2021

Hell yeah! I haven't heard anything serious from my dealer yet, but I guess it's official then! 

[JJ]

On 03/11/2021 at 18:22, Bibs said:

... staging exclusive VIP events for existing customers and many new ones ...

...

Later this month the Emira starts a five-month trip around Europe, beginning just across the English Channel in Belgium and The Netherlands. 

Bloody hell, the car will be viewable on *one day*, for *two hours* at *7 PM*. Of course, the same day my parents are celebrating their 50th wedding anniversary.

Sure, it's a VIP event with bells and whistles, but honestly, who gives a rats ass about that noise. I don't need to be coddled or dazzled, I just want a reasonable opportunity to view the car I've put down a deposit for they expect me to increase.

Edited November 5, 2021 by JJ

[LotusLeftLotusRight]

7 hours ago, JJ said:

Bloody hell, the car will be viewable on *one day*, for *two hours* at *7 PM*. Of course, the same day my parents are celebrating their 50th wedding anniversary.

Fantastic excuse to leave the Wedding Anniversary party early though!

[Emiralust]

Did anybody try to change their configuration after putting their 2nd deposit down? I'm happy with mine but am intrigued if anybody changed and what the process was like

[duncx]

I can't answer your question (because I haven't chaged my spec - yet!) but I can't help but think that by not showing us the colours properly, and by not giving us full information about lots of things, Lotus are storing up a lot of trouble for themselves. There will surely be many people wanting to change spec or even delay before they make the final payment.

[simonb]

I think the problem is that Lotus have swept up a lot of individuals who have not bought "pre-production" before.  If you need a test drive and to see the car in the trim / colour combination you want to order, then you have to order post launch.  At that point however, I cannot see the wait list being shorter, and it really does not want to be.  High residuals will only make the car more desirable

[Evotion]

I was told 2024 for NEW orders but, of course, earlier deposit holders stay in near the top so that will not affect us should we  wish to get a non-V6 FE.

 

A present Lotus are being reactive - this is good and bad.

I have changed my mind a few times but not contacted them about it. I was happy to wait for that last call but I might call them now as I have new info I need to react on.

[MJON]

New info I’m intrigued @Evotion Don’t tell me…Your going Touring ⁉️😉

 

[LotusLeftLotusRight]

I reckon the best option would be driver’s side Sport and passenger’s side Touring.

[Bibs]

Worked well before!!

[Jack Stone]

On 03/11/2021 at 18:02, LotusLeftLotusRight said:

Oh dear. Concorde Hangar….

Hethel using the original “British” Concord spelling dropped in 1967 when BAC adopted “the French letter”.   

[simonb]

But they could use the "British" spelling of Hangar

[Jack Stone]

...unless it is actually being used to hang something up!

[Bibs]

[simonb]

Sod the Emira, was that an orange / tartan S1 esprit (my dream combination)

[Evotion]

Norfolk Yellow innit?

Yeah, what a beauty.  I'd have white with red leather myself. 

I was tempted by the yellow Europa currently  in the B&C showroom but was first asked if I was a mechanic.    Had, good point. Nah, not for me.