Type 130 - Lotus Evija

[scotty435]

You are 100% right she as a massive audience and the most current YouTube ex F1 driver and world champion as only half the audience she as, I say well done Lotus for doing what the competition have been doing for years, she might not be to every ones taste but this will put Lotus back in the spotlight which can only be good for sales now and more importantly the next few years when we have the new platforms.

[The Pits]

It seems we're getting used to justifying no end of mediocrity on the basis of the size of audience. Quality matters much more than quantity when you're trying to shift 130 £2m hypercars. If supercar blondie genuinely knows lots of high net worth people in Dubai (she may well do) then I fair enough, hopefully she'll bring the car to their attention and they won't mind being spoken to like a 5 year old. Youtube is also the modern equivalent of the kids bedroom wall which I also get, this is part of where the Evija belongs, but this is playing the very long game and will be quickly irrelevant if they can only sell a handful of cars. The scary part is that the successful youtubers and the people that run them have the car makers by the short and curlies. They are now seen as an essential part of marketing a car for which they are laughing all the way to the bank. The thing which is never questioned is the accuracy of their claims about the size of their audience. In general terms the wealthiest car Youtubers are the most successful, this is because they can afford to buy views, likes and subscribers. If you haven't heard about click farms, search for it on Google. 

I think the Evjia deserves better personally. The first person to drive the Evija outside the factory is a big story in itself. I'm sure they could have done better than a youtuber driving around a dusty trailer park at 2mph, with a bit of thought. If I was a serious buyer I'd want to know about the quality of the engineering that's gone into the car and I'd want to learn about it from someone with some credibility on the subject. What does it matter what supercar blondie or any other youtuber thinks about it? What insights are they able to offer beyond 'wow, insane, awesome, insane'? The scary part for me is Lotus could probably have had a number of F1 drivers for less. This thing would absolutely wipe the floor the Formula E grid. I think that would be a far more impressive and shareable thing to watch. And I bet the kids would find it more memorable too. Supercar blondie can do the commentating or post race interviews!

[tim_marra]

2 hours ago, Bee said:

I know what you're saying but she's become 'the' name for first looks at hypercars and high-end supercars.

Yes, and she has 'one of them'. And with 'one of them', she can get as many of those as she likes.

[scotty435]

45 minutes ago, The Pits said:

It seems we're getting used to justifying no end of mediocrity on the basis of the size of audience. Quality matters much more than quantity when you're trying to shift 130 £2m hypercars. If supercar blondie genuinely knows lots of high net worth people in Dubai (she may well do) then I fair enough, hopefully she'll bring the car to their attention and they won't mind being spoken to like a 5 year old. Youtube is also the modern equivalent of the kids bedroom wall which I also get, this is part of where the Evija belongs, but this is playing the very long game and will be quickly irrelevant if they can only sell a handful of cars. The scary part is that the successful youtubers and the people that run them have the car makers by the short and curlies. They are now seen as an essential part of marketing a car for which they are laughing all the way to the bank. The thing which is never questioned is the accuracy of their claims about the size of their audience. In general terms the wealthiest car Youtubers are the most successful, this is because they can afford to buy views, likes and subscribers. If you haven't heard about click farms, search for it on Google. 

I think the Evjia deserves better personally. The first person to drive the Evija outside the factory is a big story in itself. I'm sure they could have done better than a youtuber driving around a dusty trailer park at 2mph, with a bit of thought. If I was a serious buyer I'd want to know about the quality of the engineering that's gone into the car and I'd want to learn about it from someone with some credibility on the subject. What does it matter what supercar blondie or any other youtuber thinks about it? What insights are they able to offer beyond 'wow, insane, awesome, insane'? The scary part for me is Lotus could probably have had a number of F1 drivers for less. This thing would absolutely wipe the floor the Formula E grid. I think that would be a far more impressive and shareable thing to watch. And I bet the kids would find it more memorable too. Supercar blondie can do the commentating or post race interviews!

Can not disagree with what you saying, just trying to point out that it’s good to see Lotus trying to reach out to a bigger audience, will she help sales with this car who knows 🤷‍♂️, but like I said if this video helps sales with the next generation of cars it’s win win for Lotus. All top performance brands use these people to promote there products in this day and age, so no harm done by Lotus jumping on board I am sure 👍

[The Pits]

I hope it works out well for them but where possible I prefer to see Lotus leading the way rather than following the herd.

The videos do make the car look tiny inside, similar to Exige proportions. If a 5ft blonde has trouble getting her knees under the steering wheel then a well fed captain of industry is going to struggle I’d have thought? Might just be she has the seating position all wrong but I can only go on what’s presented. Very low-rent for a hypercar first drive video but great to see it moving. Obviously hope the car is a huge success and I’m sure there will be many more videos and promotional stunts to come.

[Barrykearley]

early prototype seen on the motorway today

https://www.bbc.co.uk/news/uk-england-beds-bucks-herts-49393998

 

[Simon Bateman]

Is that a hobbit standing next to the thing?

 

[scotty435]

Evija test mule spotted 🤥

 

[internets]

https://drivetribe.com/p/lotus-evija-meet-the-2000-hp-car-XveAPMKtSw2vmaC5O6lQiQ?iid=fgMWECEyTmWNMikm41P7Ig

 

[khamai]

Sharing a tour that myself and members of the Golden Gate Lotus Club received at The Quail show in Monterey a few weeks ago. https://youtu.be/5HfDrHpJotU

Cheers,

Kiyoshi

Edited September 2, 2019 by khamai

[au-yt]

I sincerely hope on the EVIJA’s world tour, it makes it to Australia.

[ramjet]

From an interview on this topic, I heard them say that the car can jack up the front end for speed bumps etc. Can it also lower for photos like this for example?

The reason I ask is that with the tyres so close to the panels, if you were in any sort of corner and you hit a decent bump etc., isn't there a good chance that the tyre will impact the panel?

[stephenwhyte]

Did anyone else manage to get the special edition Road Rat magazine edition 3 that went on sale tonight at 8pm - only 130 copies were printed and they’ve been signed by Russell Carr - see below. I got lucky......anyone else?

[SJP68]

Yeah, I got one, I expected them to have gone in an instance. I couldn't find at first, until I created an account and logged in, then the special edition issue, appeared for sale.

[stephenwhyte]

They sold in less than 5 mins - they didn’t come on until 8.07pm and sold out before 8.15pm. I bet they wish they’d printed 1300 instead of 130😄

[PascalM]

I have a copy too.

 

was on the watch and hit AddToCart as soon as it appeared

[andyj007]

i have that issue but with the very cool f1 gordon murray cover... its a brilliant book/mag, with a great different  insight into lotus and the  evija..

l

[ramjet]

Just a question. It has probably already been asked and answered or maybe it hasn't?

When is the first one being finished and who is it going to?

Does anyone know?

[Bibs]

I believe the first car will belong to the Chairman of Geely and he'll get it in the middle of 2020. 

[ramjet]

Lucky blighter. (insert 'not envious' icon)

[DaveC72]

Does anyone know when we're going to get a proper, written up, road test of the car?  I've been scouring the internet and set up all the appropriate "google alerts", but not seen anything yet...

[Bibs]

When the car is ready to be driven, I'm sure there will be plenty of road test but I'd imagine they won't be until a short way into 2020. 

[LotusLeftLotusRight]

Let’s hope they pick up a fair few deposits. I wonder how many firm orders have been booked so far?

[C8RKH]

On 19/09/2019 at 15:19, LotusLeftLotusRight said:

Let’s hope they pick up a fair few deposits. I wonder how many firm orders have been booked so far?

I heard they picked up 15 at a single US event.  Pretty impressive to be honest.

[ramjet]

I just saved it as well. The sheer size of the vent that goes through to become the taillight centre is just awesome. I had also never noticed until just now how abruptly the rear quarter panel ends after the wheel so that you see the rear shape from the side. More awesomeness!

Is it going to be in RHD as well and is there going to be ANY that make it to Australia? I though I had read that it was only going to be in LHD? I might have been dreaming about that though. 😴

It is on the Australian website, but I don't know if that means that any are going to get here.

It really is a seriously gorgeous car. 

(now I just need to have a seriously decent win on lotto)