Emira Picture & Video Thread

[KusaKusa]

Do those magazines have any info we don't know already from the journalist videos and press info?

For Frank's video, I respect his opinion but I think Lotus sculpted the Emira really well. Connecting the side body vent lines with the fender lines moves the visual focal point forward towards the hood; this makes the hood seem shorter than the original design and makes the rear a bit too prominent. So I like how the vent lines aren't connected right now. And I think having the body color line on the side bottom of the car makes the car seem wedge shaped almost like a Lamborghini, vs the black "cut out" making it look more muscular.

[Evotion]

28 minutes ago, KusaKusa said:

Do those magazines have any info we don't know already from the journalist videos and press info?

 

Nah.  A lot of it was written even before the launch and have even less.

[freefall_junkie]

I agree. I think the Emira looks great as it is - Russell Carr and his team have done a fantastic job, and I bet a sizable chunk of deposits were based on looks alone. I am not a fan of some of Frank Stephenson's work anyway. The McLaren MP4-12C was just plain bland, much like its name which sounds like the warehouse code for a washing machine, and the P1's proportions have always looked a little odd to my eyes, especially in profile. The 570 was a vast improvement on either of them, and of course Frank didn't do that one 🙂

[Evotion]

14 minutes ago, freefall_junkie said:

and I bet a sizable chunk of deposits were based on looks alone

For sure. A lot of us put down deposits before we even saw it. I doubt many pulled out once they had. Amazing supercar looks

I wonder how global deposits are looking now. 

[Bibs]

[Evotion]

That's a mighty fine and well put together cockpit in anybody's book.

I can smell that Alcantara....

Not that I am excited. Nah, not me. Calm as you like. Meh.

[AK70]

Interior pics still shows the 480hp in the middle screen.. 😉

 

[Snorkel]

I love the architecture of the cockpit. Everything is well in balance, there aren't any exaggerated elements. This interior gives a feel of ease, a relaxing environment but at the same it screams: "I'm a sportscar! With a combustion engine! Move over or I'll eat you alive!!"

This interior isn't dull. You have strong vertical and horizontal lines that flow over from one element to another, but you get the more funky lines in the doorpanel & center console. A unique design, refreshing and exciting. Straight forward color scheme on the digital dash that matches the rest of the interior.

Yep, 10/10 for the design department. Is this also Russels work? 

 

[mg4lotus]

2 hours ago, AK70 said:

Interior pics still shows the 480hp in the middle screen.. 😉

 

Showing 480hp on the screen and there is still some of the white line to go before it reaches max. The rev counter is still only at 5500 and the redline is at 7000. 😉

[AK70]

Ok, these interiors or better the Info-system are not final yet. But it is still a bit of a mistery for me why they have done that? Surely they cloud have chosen some Nav maps or just any other screen. But instead the show information about the power AND in a magnitude where most people would have hoped for/expected?

So what is this: a reference for future power output? screen designers expectation? just a negligence? easter egg? 

Whatever, Lotus has achieved that we keep thinking about it... Great marketing ;-))

[hedgerley]

You might find this interesting @Snorkel

https://www.automotiveinteriorsworld.com/news/seating/qa-with-jon-statham-interior-design-manager-lotus-emira.html

[TomE]

Jean-Jacques Loeillet is chief HMI designer for Emira and is ex McLaren, JLR and Renault.  He did the UI for the Senna GTR, GT, Speedtail and Artura.  His Lotus team competed against the Geely Design Studio to win the Emira UI work.

"The new Lotus Emira HMI demonstrates the capabilities of the first-ever Lotus digital design team: graphic design, user experience, human-factor and rapid-prototyping. A big thank you to the whole team Mats Dahle Conor McNally Jean-Luc Pognon Alex Frangiamore Dr. Vadim Melnicuk Andrew M. for this great design.  We also offer this digital design expertise via www.lotusengineering.com"

"We worked a lot on the visual hierarchy, creating a cluster which looks always visually balanced and where information appears where you expect.  We wanted to design something pure and easy to read."

[Evotion]

1 hour ago, TomE said:

We wanted to design something pure and easy to read

Great, Amazing how many companies fail at this.

Similarly related, I might have mentioned it, we bought a new F-Pace when it first came out. Very handsome car and very rare for the 3 months we had it. 3 months? Yeah, the missus wanted rid of it as she found the usability THAT frustrating she was happy to drop 5k on it. She was annoyed you had to use the touch screen to get to the seat warmers, that there were lines in the front window (WTF) and everything was fiddly and clearly not aimed at women drivers. Ha. Oh well. I loved that car and wince when I see one.

Moral of the story (no, not about women not alliowed in cars) is that companies need to design the interior experience with even more attention to detail than the outside.

[KusaKusa]

8 hours ago, TomE said:

Jean-Jacques Loeillet is chief HMI designer for Emira and is ex McLaren, JLR and Renault.  He did the UI for the Senna GTR, GT, Speedtail and Artura.  His Lotus team competed against the Geely Design Studio to win the Emira UI work.

"The new Lotus Emira HMI demonstrates the capabilities of the first-ever Lotus digital design team: graphic design, user experience, human-factor and rapid-prototyping. A big thank you to the whole team Mats Dahle Conor McNally Jean-Luc Pognon Alex Frangiamore Dr. Vadim Melnicuk Andrew M. for this great design.  We also offer this digital design expertise via www.lotusengineering.com"

"We worked a lot on the visual hierarchy, creating a cluster which looks always visually balanced and where information appears where you expect.  We wanted to design something pure and easy to read."

It's great that the UI has such good expertise behind it.  But my main concern would be the electronics behind it, specifically if they're powerful enough and reliable.  Automotive companies have been slow to increase the processing power of their UIs, and that has made them really laggy until recently.  And companies even now, like Ferrari, still have problems with it.  And electronics reliability has always been difficult for boutique manufacturers and British ones.

[ramjet]

Does look like it will be a fun place to spend some hours smiling like the Cheshire Cat.

[Evotion]

9 hours ago, KusaKusa said:

But my main concern would be the electronics behind it, specifically if they're powerful enough and reliable

Fair concern.  We won't really know until it is used a lot by the masses.

Assumption time again...

It is new tech for Lotus so there will be a new loom , hopefully sourced from a company like Volvo who know a thing or two about this. This was a big move for Lotus so I have to expect that they threw a lot of resources at this.

I am not worried about it. Those that are, don't get a LE

[KusaKusa]

Yeah, a lot of interviews with Lotus personnel seem to highlight good cross collaboration with and available of Geely's resources.  UI design or electronics have been mentioned I think.  Even if the products so far have looked pure Lotus, it seems there's good involvement from other Volvo/Chinese engineers, which should help modernize Lotus and also help them with their EVs.

[Bibs]

On 08/08/2021 at 23:13, KusaKusa said:

if they're powerful enough and reliable

The ECU that powers it is water cooled! That's the attention to detail that's gone into the Emira, that's the sort of thing you see on gaming PC's!

[Evotion]

Is that unique in the Auto industry?

[Bravo73]

Sounds like something else to leak, to me. 😬😂😜

[C8RKH]

On 04/08/2021 at 09:40, freefall_junkie said:

The McLaren MP4-12C was just plain bland

But my god has it aged well!  It still looks good and fresh now to be honest as a lot of the McLaren's are now just a fussy mess. The Evora S1 was the same. Some people said it was plain bland back then, but again, it has really aged well and shows just what a good design it really was.

Too often cars might not look bland when they come out, but they age awfully and look shite a few years later - a bit like a beautiful young woman 25 years after 3 kids, 30 fags and two bottles of wine a day.....  Looked good in the day, but later, looks .......

[tim_marra]

The McLaren 12c is the best looking car they have built since the F1. I really like the GT Sport Evora's too, but the S1 remains sublime IMHO. Beautiful and understated, elegant and has managed to be timeless so far at least.

[Evotion]

How much are those S1 versions going for now?  Must  be on the rise.

[NedaSay]

On 09/08/2021 at 17:36, KusaKusa said:

Yeah, a lot of interviews with Lotus personnel seem to highlight good cross collaboration with and available of Geely's resources.  UI design or electronics have been mentioned I think.  Even if the products so far have looked pure Lotus, it seems there's good involvement from other Volvo/Chinese engineers, which should help modernize Lotus and also help them with their EVs.

Oh the UI is pure Geely Group, it has a Lotus layer as the Geely base sdk  allows it. this is the interior of the Geely Binrui, just look at the screen and climate controls ...

The interior of Emira is completely bespoke to Emira but it is a very clever use of available geely tech and parts bin, even the air vents are sourced from another Geely model while the door handles appear to be the ones you see above but flipped sideways and upside down. Evidently as Geely car are not sold in Europe and America, it will feel clearly bespole to Evora but on the chinese market, people will clearly see the family connection between Geely products.  I think they have done it tastefully and brilliantly. As for reliability that SDK is different from the one used by Volvo now, since they use Android Auto sdk and Geely products are a generally just a step behind but Geely is also working with Foxconn and Baidu, so in terms of tech, that doesn't leave much to be desired. The electronic architecture is available on all Geely Auto products (Geely, Lynk, Proton and now Lotus) that was about 1 million cars sold worlwide (ok mostly China) last year alone so since chinese customer appear to be as picky if not more when it comes to onboard tech... no reason to believe it will lag behind. If anything Geely is changing UI and SDK  faster than average it seems as Zeekr and Geely Emgrand premium models have a new Ui with screens covering almost the entire dash

https://pbs.twimg.com/media/E0DX6vNXMAIm7lN?format=jpg&name=4096x4096

Edited August 12, 2021 by NedaSay

[LotusLeftLotusRight]

What’s UI and SDK?