LIVE Lotus Emira Launch

[Mark Blanchard]

Superb!! Looks awesome!

[Giniw]

(@Bibs maybe a bit too saturated? but nice nonetheless!)

[Mysterae]

Well done to Lotus for a great launch event, really enjoyed that.

[Bazza 907]

Fantastic launch, stunning car. Huge congratulations to all at Lotus.

Wow!!!

[PaulCP]

Really enjoyed that and look forward to seeing all the specs and prices but, oh those wheels on the blue one 🙄.

By far too ornate for my liking and takes the eyes away from the cars lines on the side view. 

 

[PhilT]

That is one stunning piece of kit.

Congratulations to everyone involved.

It's always quoted, but I rarely agree, but on this occasion I think '...Colin Chapman would be proud...'

Yes. I am going to buy one.

[Frickin_idiot]

That’s fantastic Phil. I’m sure that you’ll be very pleased.

[Graham Ridgway]

Well the car looks great, but the event was truly shocking.  Unbelievably amateur.  Good job we all have different views!

[andyj007]

lots of good details here .. looks brillinat from the side & front.. only a 2seater..  as all sports cars should be  

 

[Frickin_idiot]

Just now, Graham Ridgway said:

Well the car looks great, but the event was truly shocking.  Unbelievably amateur.  Good job we all have different views!

I can’t agree with you there, I thought it was a decent enough launch. What did you find particularly amateur?

[Graham Ridgway]

1 minute ago, Frickin_idiot said:

I can’t agree with you there, I thought it was a decent enough launch. What did you find particularly amateur?

The ghastly wall of fans

The huge disparity of the quality of the interviews

The immense lack of engaging content.  The female interviewer and the dogs comment

Matt who I am a big fan of, looked and sounded truly terrible

Any actual info about the car.

Jenson button driving it.

And on and on.

I am not a negative cynical person.  But Lotus' stated aim is to compete on the world stage against professional looking competitors.  Completely changing the buying experience for the mass buyer.  It was cringeworthy.

For the cottage industry Lotus of old it was exactly as you'd expect.    They are going to have to work much harder to make progress in their stated trajectory.

[andyj007]

I thought it was a bit amateur too to  be honest.. i mean i even plan for the uk  weather when we have a bbq ..  did they not evcen check the forecast this morning  and rough  something up for the poor presenters 

 

 

3 minutes ago, Graham Ridgway said:

The ghastly wall of fans

The huge disparity of the quality of the interviews

The immense lack of engaging content.  The female interviewer and the dogs comment

Matt who I am a big fan of, looked and sounded truly terrible

Any actual info about the car.

Jenson button driving it.

And on and on.

I am not a negative cynical person.  But Lotus' stated aim is to compete on the world stage against professional looking competitors.  Completely changing the buying experience for the mass buyer.  It was cringeworthy.

For the cottage industry Lotus of old it was exactly as you'd expect.    They are going to have to work much harder to make progress in their stated trajectory.

i agree 100% 

 

1 minute ago, andyj007 said:

I thought it was a bit amateur too to  be honest.. i mean i even plan for the uk  weather when we have a bbq ..  did they not evcen check the forecast this morning  and rough  something up for the poor presenters 

 

 

i agree 100% 

 

though russel car had been on the booze  at one point lol 

 

Edited July 6, 2021 by andyj007

[Barrykearley]

I suspect you will be in the minority belief - but nice to know.

@Graham Ridgwayid be very interested in how you think you could have improved on what we saw - since currently you are sounding a bit Kier Starmer 

[windymiller]

im quite shocked at the price tag tbh

[Frickin_idiot]

1 minute ago, Graham Ridgway said:

The ghastly wall of fans

The huge disparity of the quality of the interviews

The immense lack of engaging content.  The female interviewer and the dogs comment

Matt who I am a big fan of, looked and sounded truly terrible

Any actual info about the car.

Jenson button driving it.

And on and on.

I am not a negative cynical person.  But Lotus' stated aim is to compete on the world stage against professional looking competitors.  Completely changing the buying experience for the mass buyer.  It was cringeworthy.

For the cottage industry Lotus of old it was exactly as you'd expect.    They are going to have to work much harder to make progress in their stated trajectory.

I see no problem with a British F1 World Champion driving a sport cars - none whatsoever.

The wall of fans? Customer engagement - again I saw no issues with this.

I have no problems with the dogs comment - I’d suggest that they are just pushing home the usability aspect

We will agree to disagree on this occasion.

[ramjet]

I was one of those ghastly wall of fans.

For 4:30 in the morning, I thought I looked quite good.  

[Barrykearley]

1 minute ago, windymiller said:

im quite shocked at the price tag tbh

I still have no idea what it is - or what you get at what price point. 

1 minute ago, Frickin_idiot said:

have no problems with the dogs comment - I’d suggest that they are just pushing home the usability aspect

Me neither - I’ve had our Dogs in my Evora regularly - just don’t mention it to the new owner…… 

[RobinB5]

The launch had a sense of reality about it, not some kind of soulless over-produced advert.

[andyj007]

i still dont know how much is it... 

or when will it be production ready.

and these are prototypes according to you tube presenters

 

 

Edited July 6, 2021 by andyj007

[Giniw]

@RobinB5 I agree

Still I think the Jenson Button driving comments part was a bit too scripted. It would have been better if he drove the car much harder and talked less about the cup holders.

[Cdm2018]

I thought it was quaint English type of launch including the summer weather!  

Perhaps not ott American style but then lotus is not that type of organisation at present ! 

the launch was aimed at us current lotus owners ? The motoring press but I suspect not the wider buying world as we speak that be left to other events or reviews and indeed the test drive at your local dealership 

[NR2k]

Well I thought the launch was great and really inclusive for the real world buyers of the car. It looks great and I cant wait to see it in real life. Ps whoever drove the f1 car on slicks in standing water give them a medal. 🙂

[Giniw]

@NR2k yes I think he was like in a bathtub in there

[PhilT]

8 minutes ago, RobinB5 said:

The launch had a sense of reality about it, not some kind of soulless over-produced advert.

Completely agree. Really enjoyed it. The Type 72 on slicks - in torrential downpour!!!! - well done that man/woman/person!!! - what other car company in the world...  Can bring out such a collection of game changers. The Emira is another...because it opens up ownership to a wider audience. The more extreme and focussed variants will come, I am sure - be patient 🙂

[PZE]

Thelaunch was good enough to make me call in and see what people were saying about it here… and what says “authentic British brand” better than hammering rain in July and then a rainbow just as you unveil the car? I thought it was a good watch, and am now trying to work out if I can justify one in the garage without trading in the Evora.