Evora prices post Emira launch

[Bibs]

Lolz. He's not even seen the car and knows nothing about it apart from watching other people's videos. Bit strong to base an opinion on that really, it would have been better to record a video with more, and correct information having seen the car and researched it more but #youtubeviewsmatter. 

Have a read through the comments, they're not very complimentary in this instance.

[jimichanga]

Great example of how easily influenced many car buyers are!

Everyone knows it's a re-worked Evora so yes I don't really see what Evora owners are gaining unless they like interior tech.

[Bibs]

Exactly. Absolutely nothing has changed in 13 years apart from electric seats and a new steering wheel. Shame is it took so long and so much work by so many people to get where we are today with the Emira. They didn't even change that many letters in the name as a clue!  

[Yan]

On 09/07/2021 at 19:12, C8RKH said:

The issue was outside of the launch hysteria (that everyone is in now re the Emira) the Evora was poorly marketed and Lotus suffered from, as it does now, poor dealer coverage in the UK and NA especially etc. After the launch hype, nobody remembered the car / knew about it. it was not marketed so why would they unless they were already a lotus fan. It just was not on the RADAR. To back this up, look at the conversion rate from test drive to purchase. it was staggering. So when people knew about. Drive it. They bought it!  That was the issue right there. Is still the issue with the Evora. Getting people into it.

This. 👆

People still don't know. I'm hoping as Emira brings in fresh eyeballs it has a somewhat "halo effect" on Evora. 

Lotus must spend on marketing Emira.

[jimichanga]

When more people realise how much Evora is underneath the range topping Emira I reckon it will ultimately help used Evora prices. Evoras bought above whatever the Emira V6 costs will struggle and some serious deals must be available on unsold GT410 stock right now. Effect on the ultra rare GT430 is less certain as it's a much more focused, much higher spec car (in terms of drivetrain, suspension, carbon fibre panels, Ti exhaust) but obviously started at a much higher price but GT430s took their hit well before the Emira was announced. I'm not convinced Emira will change that a great deal.

 

[au-yt]

I checked the Australian car sales site yesterday, and all the EVORA demos have hit the market at 40KAud under the original S210Aud asking price.

 

[Francisco Franco]

13 hours ago, Bibs said:

Lolz. He's not even seen the car and knows nothing about it apart from watching other people's videos. Bit strong to base an opinion on that really, it would have been better to record a video with more, and correct information having seen the car and researched it more but #youtubeviewsmatter. 

Have a read through the comments, they're not very complimentary in this instance.

Clickbait, the more people that view it, the more money he gets.

also, the Emira is not a reworked Evora, people saying this seem to be a bit salty to me

[TdM]

Including the Lotus Car Guru who also thinks it's a modified Evora tub?

I just find it surprising that people are absolute in their faith that it isn't. For me, there are a number of engineering design points that don't stack up from a blank sheet of paper design for a car of it's type. Why wouldn't you move the bulkhead forward, putting the engine in the 'right place' and giving more boot space or make the car smaller and lighter. Why would you not use that extra length to relocate the radiators to produce a frunk and improve mass location?

There are compromises that have been made for the Evora that seem to be hanging over into the Emira IMO. Again, it's a great car and it's more of an academic point but I don't feel we have the whole truth yet.

[jimichanga]

What evidence is there that it isn't a 're-worked' Evora? Plenty to suggest that it is - same wheelbase, weight and engine location for the V6, supercharger appears to sit at the same waist height, no frunk, storage behind seats, hydraulic steering is carry over too (thank goodness). It's only a difference of opinion about what constitutes 're-worked'. It's clearly more than a 'facelift' but also could not reasonably be described as 'all-new' or clean sheet design. What matters is 'do you like it?' most seem to very much and 'will it be amazing to drive?' being a wider track evolution of the Evora almost guarantees that. 

Why so many are getting defensive about a car that has only just been revealed a few days ago?

[Cdm2018]

In my humble opinion 

is the approach from lotus much in keeping with vast other car manufacturers ? 
Is Porsche not been doing this for years ?

whether you think or not Emira is much reworked Evora when I look it I see a different car much improved interior quality but then my car is 10 years old so it makes sense ! 
personally I am happy with my car worts in all however do I lust after that interior 😮 sure do 

[electro_boy]

I'm in the camp that to me the Emira is a heavily updated Evora.  Thats not a bad thing, I think the Evora is a very good car indeed so I don't see why the Emira can't be an awesome car too and surpass the Evora and the competition too.

My only bug bare is I was hoping for a design that was engineered with less constraints and giving a much better performance envelope than the Evora.  Eg a longitudinally mounted engine and gear box to get the weight low down and forward of that rear axle.  I also think the car is too big and heavy, even taking into account this car is supposed to be for the mass market and creature comforts that normal everyday people want.  

I honestly don't have a clue what it takes to design a car so quite possibly it doesn't make sense for Geely to spend the extra money that would be required for all that as they may never recoup that back before the model is dead and rules dictate it needs to be replaced with a totally different EV car?

So I don't really know what it will do to Evora prices?  Will people see it as an old version of the Emira and prices of top end Evora drop?  Or will people see it as last of the "true" Lotuses and keep prices up?

The Elise and Exige have a lot more difference and I think prices will stay high due.   But Evora is too similar so I don't really know?

Edited July 12, 2021 by electro_boy

[Nelly]

On 11/07/2021 at 10:56, Bibs said:

Have a read through the comments, they're not very complimentary in this instance.

I was one of the "not very complimentary" people towards Jayemm, some of what he said was well judged but it just sounded like he was upset with being outside of Lotus circles now things are that much more exciting.

Anyway - back on topic.  Lotus clearly had to appeal to a much broader audience with Emira, if they had just face lifted the Evora I fear the only people who would have bought it were current Evora owners/Lotus fans.  I saw it yesterday at Goodwood, and it looks fantastic.  I hope I can own one in a few years.

That said, all the excitement of the launch just made me want to drive my Evora - couldn't wait to take it to Goodwood yesterday and I loved every minute of it,

Values?  Newer Evora's will take a hit I feel as they always do when a new model comes out.  You may get some people who love the Emira but can't afford one opting to go for an Evora so they get a taste of the action if that makes sense.  I am hoping as a 2010 MY owner that as per other models the original/early/S1 cars end up as the more desirable which keeps values strong.

Such a shame the Evora never "made it" given how good all the reviews were at the time but I think the public's perception towards the build quality/interior hurt it.  Yesterday, I had only been inside Goodwood 5 minutes and was looking at the Evija when some bloke said "You know what LOTUS stands for,.."  Yawn.  I looked at him and just shook my head.  That said, I had a guy come over today to do some work on the Esprit and he had never seen an Evora before, and had no idea what it was.

I am sure Emira won't suffer the same as its taken things to a new level.

[Cdm2018]

Maybe the way we can erode that perception what LOTUS stands for …. Is for the Emira to gain a bigger buying audience ? 
the Emira has been or is being marketed to fulfill a different audience and I suspect US buyer 🤔

the Evora like all that’s gone before it will be just that and once the Emira comes and goes there will be a new electric EV which I am sure generate a few topic pages here on this forum !
probably by then my eyes and body would had come to a stage when I won’t be able to drive my lotus and I will just have memories which I would and will cherish !   🙏😍🚗

[pete]

On 11/07/2021 at 10:35, EGTE said:

Well I was initially all over the Emira, but after JayEmm's video pointing out that the Emira is basically a heavily-reworked Evora anyway, I'm not interested any more. Never was interested in the 4-pot since there is no manual option. So this Evora owner definitely won't be trading his car in for an Emira.

 

 

How about waiting to try the car for yourself rather than watching someone's sour grapes because he wasn't invited to the unveiling and who isn't likely to ever drive the car.

[jep]

1 hour ago, Cdm2018 said:

probably by then my eyes and body would had come to a stage when I won’t be able to drive my lotus and I will just have memories which I would and will cherish !   🙏😍🚗

Which comes to us all....which is why we should all get out in our Lotus as ridiculously often as possible. 

Some folk seem to enjoy fussing about stone chips and war wounds - it's a car not a sculpture, that is why it has an engine.

Justin 

 

[Cdm2018]

Here’s to my memories on Wednesday off on my little father and daughter road trip in Highlands not quite NC500 but a little of it 🚗 

[au-yt]

Following on from the comments  about Jayemm, here is another ......

I watched this until he said,

“pre Emira they(lotus) were dry weather cars”.

I stopped watching at that pint and noted my displeasure.

in his defence (no idea why should do this) 

but it does show that up to this point in time people have been ignorant of how good the Evora is.

https://youtu.be/pROF83z2P4E

[ramjet]

Then Jayemm hasn't been in my S4 then. I have driven in some absolutely thumping rain here in Western Australia and in Victoria and the car hasn't leaked at all.

Also, Lotus mentioned that they have 37 cars that are going to be devoted to crash testing. Would they need to attribute that many to crash testing if essentially it is a reworked Evora?

I would not base a lot on his opinions to be truthful.

[au-yt]

I suspect crash testing is due to the different tub it’s lower sills ,body work change, remember lotus couldn’t sell the EVORA 410 front clip US as it had to re crash tested. And the Crash test regs have been upped even since the 400. 

Marketing would also say it “all new”. they have to they are chasing a broader market.

I don’t care if the EMIRA is “all new” or not, the EVORA is a bloody good car and with improved dealer net work can only be a good thing for all the LOTUS cars past the Esprit and M100. I only say this in regards the Australian cars, unless they decide to support the heritage aspect across the globe which won’t happen.

one thing LOTUS could do is offer electric conversions (slap my wrist, did I write that) as the EVORA did have an Electric prototype.

off for therapy now for writing that last sentence.

 

[Loquacious Lew]

My 2 cents.

I don't think they hid the fact that the chassis and running gear are really Evora based.  I recall comments by Phil Popham saying they were going to make one more car based on the existing platform and that it would be IC and this is the result.  

It carries a lot of Evora DNA over and I wish more talk outside the Lotus community  would acknowledge that if only as a sop to those of us who bought into the essential goodness of the platform in the first place.  That it can carry over to  the Emira is testament to how good it is.  This is as far as Lotus could go to make "an all new car" within the confines of it being the last IC Lotus so it was always going to have a lot of Evora under the skin.  It would be nice if they were more upfront about that but the market will sort it all out.  I think there will be enough people who want the Evora for what it is, simple, light and fast, and actually quite comfortable,  As regards resale for Evora, if one can be patient  it will all work out.If one needs to trade for an Emira or needs the money, somewhere in here is probably not the optimum time to sell. 

 I have no idea who makes KEF's head end for Lotus but I do know I don't ever want to have to buy one new from Lotus when the original one fails.  I'm a buy, drive and hold kind of guy when it comes to cars like these and the Evora is perfect for me when viewed that way. I can change out the radio myself and for the most part it's not that complicated.   If Lotus will keep us in parts, we can run the cars indefinitely.  Parts can be  hard here. I bitch about that all the time on LT.  I assume they will be gearing up for Emira here to support it as it needs.  I hope they remember my Evora while they are at it!  

Anyway, I've been mulling over this titillating new vehicle and decided if it's the last Lotus, I'm buying the later version and not the first of the last, but the best of the last as I define it. Coming to my senses,  I put a lithium battery in my 400 today and didn't call my local dealer with my spec (but I do have a spec!).  

I have successfully fought back the urge to buy a place in line for the launch edition Emira, but it was a close thing.  I'll be watching the arc of this and getting one at the right moment but I will not be selling my 400 to do that.   I don't care if the 400 drop in price or the Emira goes up, as I expect they'll  both do well in the long run.  I think any success the Emira has will enhance the Evora's reputation and collector interest.  The Evora has been an inside secret for years, always confused with the Eliges and always in their shadow but honestly, a superior road car for all but the most whacky.  

The Emira is a home run, everybody can see that.  It's up to Lotus to deliver of course and it's about more than just shipping the cars here and getting the influencers on board, but what a car!   Now just say it! Without the Evora, there would be no Emira!  The Emira owes more to the Evora than it does to the  Evija but that will be our little secret for now.  

Now, that wasn't so hard, was it?  

 

[ramjet]

So what constitutes a 'new' car?

If mostly everything is different except for the powertrain? 'New' or reworked Evora?

I don't know the wheelbase or front & rear track dimensions, but if they change, then vehicle dynamics change? 'New' or reworked Evora?

If, as @Bibs stated in another thread, the Emira doesn't use one part from the Evora (though the V6 & gearbox are the same I presume?), does that constitute 'new' or reworked Evora?

Wouldn't it then be possible to say that the Exige was just a reworked Elise, just bigger?

[Loquacious Lew]

I think a lot

56 minutes ago, ramjet said:

 

Wouldn't it then be possible to say that the Exige was just a reworked Elise, just bigger?

I think a lot of people do say that.

These cars  share DNA in the extruded frame, the tuned suspensions with full adjustment, the hydraulic steering......the brakes.......and so on.  Maybe it is all new and I got that wrong. I see the same brakes, same basic chassis, they look very similar, motor, transmission for the 6...the one I'd want.....and so on.  Don't take me the wrong way.  It's more than new enough for me.  I think JayEmm got it wrong and said so in the comment section.  I post under my name there.  

To be clear, I love the Evora (and will have a mistress  Emira to go with it) but agree with everyone else who owns an Evora that they don't always get the respect they deserve.  I'd hate to see the Evora's  legacy get trampled  by the Emira as it rushes  to be a mini Evija ,  to which it owes relatively less.   

 

[JAWS]

Regarding prices, I'll be interested to see whether the interest in the Emira sparks a general interest in Lotus and those new to the brand (looking for the cheaper alternative). Which in turn brings people unaware of the Evora to take a look. As we know a lot of people who end up test driving them, buy. It may finally get the recognition it always deserved, and subsequently prices may hold even stronger.

As for the Emira being a reworked Evora, if you put both their rolling chassis next to one another you'd be hard pushed to tell the difference, but as I said I'm another thread it's a case of everything being cranked up to 11. Lots of small improvements make a large difference. The Evora was a perfect starting point. The amount of times I've looked at beautiful cars and thought I'd love to put that body on an Evora rolling chassis, I know it would then be dynamically better...

[jep]

If Emira does attract significant new and happy Lotus owners, it will certainly increase interest in the older models. Elise and Exige in particular plus Esprit. Perhaps even the chronically under-rated Excel. I suspect Elan Type 26 will also get a boost. 

Influencers like nothing more than showing off their 'wisdom'.

Justin 

 

[au-yt]

21 minutes ago, jep said:

Influencers like nothing more than showing off their 'wisdom'.

This is an Oxymoron with some influencers "wisdom" the quality of having experience, knowledge, and good judgement; the quality of being wise.

 

As for the Type 26 restored version here in Australia are already NA Evora money